Best Ways Supermarkets Trick You into Buying More Goods

in Shopping

Have you ever raised a question that why consumers often buy more goods than they need as shopping at a supermarket?

Many people may go to the store only for a bottle of wine, but come away with lots of things like a fresh baguette and chocolate bars because they think the food smells so good. However, they don’t know that it is a trick supermarkets use to make you buy more goods.

Floral and fresh baked goods often placed near the front door, or dairy products hidden on the back wall is also the way supermarket trick you into spend more money.

High margin departments from most supermarkets such as floral and fresh baked goods are placed near the front door so that you can take them easily as your shopping cart is empty. Suppose you go across a bakery that smells deliciously and sweetly of cheese and milk as you are hungry. 


High margin departments from most supermarkets such as floral and fresh baked goods are placed near the front door so that you can take them easily as your shopping cart is empty. Suppose you go across a bakery that smells deliciously and sweetly of cheese and milk as you are hungry. What will you react? You may be more willing to spend for it immediately

What will you react? You may be more willing to spend for it immediately


Invented in 1938, the shopping cart lets consumers make larger purchases easily

Invented in 1938, the shopping cart lets consumers make larger purchases easily


Dairy products and other essentials are often hidden by almost supermarkets on the back wall so that you have to go through the whole store to find them

Dairy products and other essentials are often hidden by almost supermarkets on the back wall so that you have to go through the whole store to find them

 

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Items in store are arranged at eye level. For example, in the cereal aisle, healthy cereal is placed at the top, expensive brand name cereal goes right at eye level, while favored items are also placed at the end of aisles and bulk cereal is placed at the bottom


Almost all supermarkets let consumers move from right to left so the items bought most tend to be on the right hand of the aisle

Almost all supermarkets let consumers move from right to left so the items bought most tend to be on the right hand of the aisle


Sample stations and other displays attract your eyes and make you pay attention to new products

Sample stations and other displays attract your eyes and make you pay attention to new products


Consumers in crowded stores tend to spend less time shopping, do less impulse shopping and of course buy fewer items

Consumers in crowded stores tend to spend less time shopping, do less impulse shopping and of course buy fewer items


It is surprising to know that warm colors attract people to a store while cool colors promote more contemplation and higher sales

It is surprising to know that warm colors attract people to a store while cool colors promote more contemplation and higher sales

 

EzineSeeker.com

Have you ever thought about music effects in supermarkets? Studies shows that slow music makes consumers want to spend more money and classical music leads them to buying more expensive merchandise, while loud music makes people move through the store more quickly


The checkout line is the most profitable of a store, where you succumb to the temptation of a chocolate bar or candy rack as queuing in line to wait for your paying

The checkout line is the most profitable of a store, where you succumb to the temptation of a chocolate bar or candy rack as queuing in line to wait for your paying


The Valued Shopper Card not only provides valuable tracking data but also keep you as regular customers for the store

The Valued Shopper Card not only provides valuable tracking data but also keep you as regular customers for the store

 

Best Ways Supermarkets Trick You into Buying More Goods

 

Related links:

Top Six Luxury Shopping Malls

Are You Falling Victim to Supermarket Pricing Tricks?

Shopping Spree Tips and Tricks

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Henry Funk has 365 articles online and 19 fans

Jolie Crussel, an economic expert, is keen on analyzing the economic situations in the world. Currently, she often delivers lectures on economic solutions to students and provides advice for many firms.

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This article was published on 2011/07/29