Have you ever raised a question that why consumers often buy more goods than they need as shopping at a supermarket?
Many people may go to the store only for a bottle of wine, but come away with lots of things like a fresh baguette and chocolate bars because they think the food smells so good. However, they don’t know that it is a trick supermarkets use to make you buy more goods.
Floral and fresh baked goods often placed near the front door, or dairy products hidden on the back wall is also the way supermarket trick you into spend more money.
High margin departments from most supermarkets such as floral and fresh baked goods are placed near the front door so that you can take them easily as your shopping cart is empty. Suppose you go across a bakery that smells deliciously and sweetly of cheese and milk as you are hungry.
What will you react? You may be more willing to spend for it immediately
Invented in 1938, the shopping cart lets consumers make larger purchases easily
Dairy products and other essentials are often hidden by almost supermarkets on the back wall so that you have to go through the whole store to find them
Items in store are arranged at eye level. For example, in the cereal aisle, healthy cereal is placed at the top, expensive brand name cereal goes right at eye level, while favored items are also placed at the end of aisles and bulk cereal is placed at the bottom
Almost all supermarkets let consumers move from right to left so the items bought most tend to be on the right hand of the aisle
Sample stations and other displays attract your eyes and make you pay attention to new products
Consumers in crowded stores tend to spend less time shopping, do less impulse shopping and of course buy fewer items
It is surprising to know that warm colors attract people to a store while cool colors promote more contemplation and higher sales
Have you ever thought about music effects in supermarkets? Studies shows that slow music makes consumers want to spend more money and classical music leads them to buying more expensive merchandise, while loud music makes people move through the store more quickly
The checkout line is the most profitable of a store, where you succumb to the temptation of a chocolate bar or candy rack as queuing in line to wait for your paying
The Valued Shopper Card not only provides valuable tracking data but also keep you as regular customers for the store
Best Ways Supermarkets Trick You into Buying More Goods